Vital·X™ is an adaptogenic drink designed to restore homeostasis and counter the devastating effects of social, environmental, emotional, psychological stressors that fuel chronic stress and lead to overexposure to cortisol.
Vital·X
Vital·X™ is an adaptogenic drink designed to restore homeostasis and counter the devastating effects of social, environmental, emotional, psychological stressors that fuel chronic stress and lead to overexposure to cortisol.
For Lab Stellar’s first product, we identified an opportunity to create a name that was both disruptive and versatile. Vital-X uses the “X” symbol as a mathematical placeholder representing anything essential to wellness — whether that is a vital mind, vital body, or vital spirit. This approach allowed the name to feel flexible, forward-thinking, and premium, while clearly communicating the product’s core promise: to enhance overall vitality in a way that adapts to individual needs.
Packaging for digital distribution requires careful attention to both communication and experience. The design must instantly convey the product category and key benefits, while the physical packaging needs to feel premium, sturdy, and worthy of its price point. For Vital-X, we created packaging that reflects the Lab Stellar visual identity. The box and label feature a pulsing blue colour palette, high-impact typography, and a tactile build that communicates quality. The design ensures the product stands out on digital shelves and conveys its innovative, premium nature at first glance.
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Vital-X launched with a distinctive, versatile name and premium packaging that reinforced Lab Stellar’s brand identity. The combination of naming, positioning, and design successfully communicated the supplement’s value proposition, helping it resonate with a sophisticated wellness audience and supporting a strong digital launch.
