Lab Stellar

Verbal Identity, Visual Identity, Brand Strategy & Website Development.

January 2025

Lab Stellar is an innovative company creating adaptogenic liquid health supplements designed to restore homeostasis and combat the harmful effects of chronic stress and cortisol overexposure. Their products are research-driven, science-backed, and crafted for modern wellness. The challenge was to translate this science into a compelling brand that stood apart in the crowded health supplement market. We worked closely with Lab Stellar to develop their market positioning, storytelling, visual identity, and website design, creating a brand that is both bold and approachable.

STRATEGY & STORYTELLING

Lab Stellar had a remarkable product but lacked a cohesive brand strategy. We helped define their positioning by leaning into the science and research behind their liquid supplements, while intentionally straying from the usual health supplement playbook.

The strategy emphasised the brand’s disruptive and almost Sci-fi qualities, allowing the product to feel innovative, premium, and highly differentiated. Through storytelling and art direction, we brought the concept of “herbal liquid life forces” directly to customers, supporting a strong subscription-based distribution model and a memorable launch.

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VISUAL IDENTITY

To reflect Lab Stellar’s disruptive and science-driven positioning, we developed a visual identity that commands attention in its category. Inspired by the immersive and vibrant work of James Turrell, the identity uses pulsing colours and dynamic design elements to evoke the living, active ingredients in the supplements.

Every visual touchpoint — packaging, marketing, and product collateral — reinforces the brand’s innovative, research-backed personality.

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WEBSITE DESIGN AND DEVELOPMENT

Building on the brand strategy and visual identity, we designed and developed a full-service e-commerce website. Motion principles and interactive design elements from the visual identity were integrated into the site, creating an engaging and informative customer experience.

The website serves as both a storefront and a knowledge hub, making it easy for prospective customers to explore products, understand their benefits, and engage with the Lab Stellar brand online.

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WEBSITE DESIGN AND DEVELOPMENT

The website serves as both a storefront and a knowledge hub, making it easy for prospective customers to explore products, understand their benefits, and engage with the Lab Stellar brand online.

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RESULT

Lab Stellar launched with a distinctive brand that combines scientific credibility with bold, visual storytelling. The cohesive brand strategy, visual identity, and website design positioned them as a leader in adaptogenic supplements, creating a memorable and engaging experience for customers.

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