Mi Casa

The Mi Casa logo on stickers

Mi Casa

Brand Identity Design

August 2022

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Mi Casa is a new Mexican restaurant set to serve authentic Mexican food to modern and contemporary audiences.

CREATING CULTURALLY RICH BRAND DESIGN:

We aimed to create a brand identity that was steeped in authenticity and invited patrons to experience the heart of Mexico with every bite. The logo design, inspired by a Mayan hieroglyph, serves as a symbolic representation of the restaurant's deep roots in Mexican tradition, while also offering a modern twist that appeals to contemporary diners. The colour palette was created to reflect the rich and diverse spices found in Mexican cuisine and served to capture the spirit of Mexico across all brand touch points.

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