Crypmoji is a cutting-edge communications startup that employs state-of-the-art encryption technology to integrate secure messaging and file-sharing capabilities directly into users' native iOS/Android keyboards seamlessly. After a successful project together we became their official design partner and continue to work with them on their app, strategy and design assets.
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"Namewerk were an exemplary crew to work with. They understood the importance of big-picture stature rather than chasing short-term impact. We will 100% be working with them again"
Edwin Zargarian
Founder & CEO of Arebus & Crypmoji
"Namewerk were an exemplary crew to work with. They understood the importance of big-picture stature rather than chasing short-term impact. We will 100% be working with them again"
Edwin Zargarian
Founder & CEO of Arebus & Crypmoji
Following a full brand audit, we identified a disconnect between Crypmoji’s identity and how the platform was being used. The original branding felt lighthearted and youthful, while the product itself was serving legal, medical, and financial professionals who needed a serious and secure communication tool.
We developed a new brand strategy that repositioned Crypmoji as a trusted privacy solution for professionals and SMBs. This included a refined market positioning, storytelling framework, and content strategy - all focused on communicating reliability, sophistication, and data protection.
With the new strategy established, we redesigned Crypmoji’s visual identity to align with its evolved purpose. The refreshed design introduced modern privacy motifs, balanced with simplicity and clarity for user accessibility.
The logo, colour palette, and overall design language were reimagined to reflect the brand’s new positioning - a guardian of secure communication. The result was a contemporary and distinctive identity that conveyed both technical innovation and professional trust.
To support the new strategy, Crypmoji was separated from its parent company, Arebus, and given a dedicated digital presence. We designed a clean, minimal website with subtle animation, refined iconography, and value-driven copy to clearly communicate the platform’s business benefits. We also redesigned the Crypmoji app interface to align with the updated brand identity, ensuring consistency across every digital touchpoint
The rebrand repositioned Crypmoji as a serious player in the secure communications space. The new identity communicates confidence, trust, and technical sophistication, resonating with professionals in industries where compliance and data protection are critical.
The updated app and website established Crypmoji as a credible, security-first brand - one capable of standing alongside leading names in encryption and enterprise communication.
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