We had the privilege of collaborating with Aida Murad, a globally recognised visual artist known for her emotionally charged works that explore transformation, resilience, and the human experience. Aida wanted a website that not only showcased her art but also reflected her philosophy - that art can serve as a bridge between the seen and unseen, helping people heal, connect, and feel.
WEB DESIGN & USER EXPERIENCE:
We reimagined the concept of a gallery space for a digital medium. The site was designed to feel like walking through a curated exhibition - minimal, atmospheric, and immersive. Soft transitions, tactile textures, and cinematic imagery guided visitors through Aida’s collections, inviting them to pause and reflect with every scroll.
Each page was built around narrative flow rather than rigid grids, allowing Aida’s art to breathe and her story to unfold organically.
RESULT:
The result is a digital gallery that mirrors the emotional resonance of Aida’s physical exhibitions. The new website not only strengthened her online presence but also became a storytelling platform - one that continues to attract collectors, curators, and collaborators who connect with her message and her art.
