Arebus strides at the forefront of the cybersecurity realm as a disruptive force, developing groundbreaking encryption technology solutions. Their vision is not merely to combat cyber threats but to revolutionise the way digital security is managed. They needed to embody this innovation and approached Namewerk to rebrand Arebus into a bastion of cybersecurity.
"Namewerk were an exemplary crew to work with. They understood the importance of big-picture stature rather than chasing short-term impact. We will 100% be working with them again"
Edwin Zargarian
Founder & CEO of Arebus & Crypmoji
"Namewerk were an exemplary crew to work with. They understood the importance of big-picture stature rather than chasing short-term impact. We will 100% be working with them again"
Edwin Zargarian
Founder & CEO of Arebus & Crypmoji
Following a thorough discovery phase, we developed a positioning strategy that highlighted the innovation and proprietary nature of Arebus’s encryption technology. This positioning informed a comprehensive go-to-market plan, including product introduction, promotional strategy, sales channels, and customer support frameworks. Every element was designed to establish Arebus as a formidable presence in the cybersecurity space from day one.
We created a visual identity system that reflects the innovative and technical nature of the company. Drawing inspiration from digital aesthetics, encryption patterns, and cybersecurity motifs, the identity communicates innovation, trust, and professionalism. The system spans logos, typography, iconography, and supporting graphic elements, ensuring consistency across all digital and physical touchpoints.
Arebus required a digital presence that matched the sophistication of their technology. We designed and developed a website that is visually compelling, intuitive, and secure. Built on the foundation of the brand identity, the site combines sleek design with user-friendly navigation and robust security protocols. It serves as a hub for product information, thought leadership content, and customer engagement, supporting Arebus’ mission to lead in cybersecurity innovation.
The rebrand positioned Arebus as a credible, innovative leader in cybersecurity. The cohesive strategy, visual identity, and website design communicate authority and professionalism while differentiating them from competitors. The new identity strengthened market perception, enhanced customer trust, and provided a platform for growth and industry impact.
