Plotpoint is a research and marketing agency fusing storytelling with data-driven insights. From forging the Name to crafting its Brand Identity, every element within this project was purposely built to reflect Plotpoint's narrative-driven ethos.
The name Plotpoint was crafted to reflect the moment in a story where everything shifts and meaning becomes clear. It symbolises the point where data and narrative converge to reveal direction, clarity, and purpose.
Positioning centred on elevating Plotpoint as a research partner that transforms raw data into visual narratives. We framed the brand as analytical yet creative, blending rigorous methodology with human understanding. This placed Plotpoint at a unique intersection within the research landscape, giving them a differentiated platform for growth.
We designed a visual identity that reflected structure, clarity, and narrative flow. The logo takes inspiration from plot diagrams and narrative arcs, using simple geometric forms to echo the journey from data point to storyline. The colour palette balanced professionalism with clarity, combining analytical precision with minimalism. Typography and layout principles were built around clarity and hierarchy, ensuring that every touchpoint felt purposeful and insight-led.
The final brand positioned Plotpoint as a forward-thinking research firm where storytelling and data meet. Their new name and visual identity combine to form a cohesive and memorable presence within the insights industry, helping them stand out to clients seeking clarity, strategic direction, and research-rooted storytelling.
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